{"id":5631,"date":"2025-07-10T15:44:50","date_gmt":"2025-07-10T18:44:50","guid":{"rendered":"https:\/\/wearebigcheese.com\/generative-ai\/"},"modified":"2025-07-10T15:45:34","modified_gmt":"2025-07-10T18:45:34","slug":"generative-ai","status":"publish","type":"page","link":"https:\/\/wearebigcheese.com\/en\/generative-ai\/","title":{"rendered":"Generative AI"},"content":{"rendered":"\n
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services<\/h1>\n\n\n\n

Generative AI<\/h2>\n\n\n\n
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At BigCheese<\/a> we believe that generative AI is not just a future promise, but a tangible tool to solve challenges today.<\/p>\n\n\n\n

We specialize in designing solutions that combine foundational models, internal data and a secure cloud architecture so that companies can evolve with confidence.<\/p>\n\n\n\n

Think Big. Start Small.<\/strong> Start with a case. Scale with results. <\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Ideas<\/h2>\n<\/div>\n\n\n\n
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Using GenAI with real impact can be a challenge.<\/strong>That’s why we share 6 ideas based on our concrete experience implementing projects in various industries. Real cases, real needs, real solutions that work. <\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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01<\/div>\n<\/div>\n\n\n\n
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GenAI Thinking Workshop<\/strong><\/h3>\n\n\n\n

We identify with your team the WOW moments of your users and the opportunities of greatest impact. A practical space to define your first real use cases. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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GenAI Chatbot<\/strong><\/h3>\n\n\n\n

Conversational assistants, co-pilots for call center agents and customer interaction analysis. Faster, more accurate, more human responses. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Free up your team’s time<\/strong><\/h3>\n\n\n\n

From employee onboarding to complex legal analysis. AI that solves repetitive tasks and frees up your team’s time. <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Empowered decision and strategy<\/strong><\/h3>\n\n\n\n

Models that analyze data, segment customers or make more transparent credit decisions, integrating business rules with AI.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Personalized experiences<\/strong><\/h3>\n\n\n\n

Natural language search and recommendation engines to better understand your customers and offer them what they need without friction<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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06<\/div>\n<\/div>\n\n\n\n
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Science, health and logistics<\/strong><\/h3>\n\n\n\n

From visual cargo recognition to melanoma detection. AI that sees, predicts and improves critical processes in your operation. <\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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We don’t say so. AWS validates it.
We were recognized with the official AWS GenAI Competency<\/strong>, a seal reserved for only a few partners in the region that have demonstrated proven experience and best practices applying generative artificial intelligence in production.<\/p>\n\n\n\n

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GENERATIVE ARTIFICIAL INTELLIGENCE<\/p>\n\n\n\n

It is not enough to have a good idea.<\/strong>Making a GenAI project a reality requires experience, tools, support and proven results.These are 6 reasons why BigCheese is the ideal partner to take your initiative to production with confidence.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Proven cases in production<\/h3>\n\n\n\n

We have implemented real GenAI solutions in sectors such as banking, healthcare, retail, education, logistics and technology.<\/p>\n<\/div>\n\n\n\n

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Official AWS GenAI Certification<\/h3>\n\n\n\n

Recognition of our experience and results in real projects.<\/p>\n<\/div>\n\n\n\n

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AWS Premier Partner in Latam<\/h3>\n\n\n\n

With competencies in AI\/ML, Migration, DevOps, Security and more.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Financing for your first projects<\/h3>\n\n\n\n

Access to AWS programs to cover a large part of the PoC.<\/p>\n<\/div>\n\n\n\n

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Secure, scalable and responsible architecture<\/h3>\n\n\n\n

We design with Bedrock, SageMaker and Amazon Q, under security and governance standards.<\/p>\n<\/div>\n\n\n\n

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Training and knowledge transfer<\/h3>\n\n\n\n

We help you build internal capabilities to scale with autonomy.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Schedule a call<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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8 real business cases<\/h2>\n\n\n\n

Note: customer names have been omitted due to confidentiality requirements.<\/em><\/p>\n<\/div>\n\n\n\n

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Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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01<\/div>\n<\/div>\n\n\n\n
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Chatbot with live access to the data repository<\/strong> (retail)<\/em><\/h3>\n\n\n\n

We created an interactive knowledge base that responds in natural language to regulatory, product and policy questions for both employees and website visitors.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Physical store assistant with conversational AI<\/strong> (retail)<\/em><\/h3>\n\n\n\n

We implemented a co-pilot for salespeople that allows them to consult inventory, product characteristics and recommendations in real time, improving the in-store customer experience.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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03<\/div>\n<\/div>\n\n\n\n
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Legal Contract Analysis Engine <\/strong>(legal)<\/em><\/h3>\n\n\n\n

We apply GenAI to process and understand complex contracts, extracting key clauses and executive summaries accurately and quickly, improving the work of the legal and compliance area.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Hospital diagnostics and stay management with AI<\/strong> (health)<\/em><\/h3>\n\n\n\n

We develop models that group patients according to clinical criteria and optimize the duration of hospital stays, reducing operating costs and improving hospital management.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Automated onboarding for new employees<\/strong> (fintech)<\/em><\/h3>\n\n\n\n

We created an intelligent assistant that guides new employees during their first days, answering frequently asked questions and streamlining integration with the team.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Personalized content recommender for users<\/strong> (wellness)<\/em><\/h3>\n\n\n\n

We designed a recommendation engine based on behavioral patterns that suggests relevant content for each user, improving retention and personalized experience.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Visual cargo recognition and optimal logistics suggestion<\/strong> (logistics)<\/em><\/h3>\n\n\n\n

We implement computer vision to automatically identify products in cargo and recommend the most efficient vehicle for their transportation, optimizing time and resources.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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FAQS<\/h2>\n\n\n\n

Quick answers to your questions<\/h3>\n<\/div>\n\n\n\n
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What is generative AI and how does it differ from other AI?<\/strong><\/div><\/summary>
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It is a type of artificial intelligence capable of creating new content: text, images, code and more, rather than just classifying or predicting.<\/p>\n<\/div><\/details>\n\n\n\n

What do I need to get started?<\/strong><\/div><\/summary>
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Just an idea and a challenge. Our GenAI Thinking workshop helps you define the path. <\/p>\n<\/div><\/details>\n\n\n\n

What data do I need to have?<\/strong><\/div><\/summary>
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It depends on the case. We can work with your structured data, documents, conversations or connect you to your datalake. <\/p>\n<\/div><\/details>\n\n\n\n

Is it safe to use GenAI?<\/strong><\/div><\/summary>
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Yes, we use tools such as Bedrock Guardrails and follow best practices in privacy, security and data governance. <\/p>\n<\/div><\/details>\n\n\n\n

Who trains the models?<\/strong><\/div><\/summary>
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We use already trained foundational models (such as Claude or Titan), and customize them with your data.<\/p>\n<\/div><\/details>\n\n\n\n

What AWS technologies do you use to implement GenAI?<\/strong><\/div><\/summary>
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We work with tools such as Amazon Bedrock<\/strong>, Amazon Q<\/strong>, SageMaker<\/strong>, Kendra<\/strong>, Lambda<\/strong>, S3<\/strong>, Glue<\/strong>, and OpenSearch<\/strong>. Each case is tailored according to the client’s objective and the type of data available. <\/p>\n<\/div><\/details>\n\n\n\n

What is Amazon Bedrock and why do you use it?<\/strong><\/div><\/summary>
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Amazon Bedrock provides access to foundational models (such as Claude, Titan, or Mistral) without the need to manage infrastructure. It is ideal for building assistants, co-pilots or generating customized content, with enterprise security. <\/p>\n<\/div><\/details>\n\n\n\n

What happens to my data when I use GenAI on AWS?<\/strong><\/div><\/summary>
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Your data is secure and private<\/strong>. No models are trained or shared with third parties. AWS ensures that processing is done in isolation, under your own controls and security settings. <\/p>\n<\/div><\/details>\n\n\n\n

Does my data train AI models?<\/strong><\/div><\/summary>
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No. With Amazon Bedrock, models do not retain or learn<\/strong> from your data. They are used in real time to respond, but they are not stored or reused. <\/p>\n<\/div><\/details>\n\n\n\n

How do you ensure the security of your solutions?<\/strong><\/div><\/summary>
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We use end-to-end encryption, access control through IAM, monitoring with CloudWatch and auditing with CloudTrail. In addition, we apply tools such as Bedrock Guardrails<\/strong> to filter sensitive or inappropriate content. <\/p>\n<\/div><\/details>\n\n\n\n

What is a RAG system and why do they use it so much?<\/strong><\/div><\/summary>
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RAG (Retrieval-Augmented Generation) is a technique that allows the AI model to query internal data before generating a response. It is key to ensuring that responses are contextual, accurate and reliable<\/strong>. <\/p>\n<\/div><\/details>\n\n\n\n

Can I customize the model with my own data?<\/strong><\/div><\/summary>
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Yes, we can customize models using fine-tuning or prompt engineering, depending on the sensitivity, volume and format of your data. <\/p>\n<\/div><\/details>\n\n\n\n

Where is my data stored?<\/strong><\/div><\/summary>
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In your own AWS environment, under the services you control (such as Amazon S3 or DynamoDB). BigCheese designs the architecture so that you maintain full control. <\/p>\n<\/div><\/details>\n\n\n\n

Do they comply with international standards?<\/strong><\/div><\/summary>
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Yes, solutions are implemented following standards such as ISO 27001, SOC 2, GDPR<\/strong>, and others specific to regulated industries such as healthcare or finance. <\/p>\n<\/div><\/details>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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Related cases<\/h3>\n<\/div>\n<\/div>\n\n\n
\"Colsanitas<\/a><\/div>\n
AI\/ML<\/a>AWS<\/a>Case Study<\/a>Health<\/a><\/div>\n

Colsanitas and Avedian with AI<\/a><\/h4>\n
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